In the future, ©alifornia has seceded and is now a corporate nation with factions fighting for their ideal of what this new nation should be. After creating a new fresh water source to ensure independence, ©alifornia’s borders are closed, and it supplies 80% of North America’s produce. All citizens are employees of ©alifornia, Inc. and live the ideal ©alifornian life; surf, sun, and gluten-free. But as employees living on company property, certain privacy rights are waived. With CCTV on every corner, ©alifornia is little more than a totalitarian state masquerading as a utopia, and no one is bigger than the brand, even the top brass.